Realme Becomes a Subbrand of Oppo Again to Cut Costs

Realme has reintroduced itself as a subbrand under Oppo, part of a strategic move to reduce expenses. Both brands were originally independent entities under BBK Electronics, a major Chinese consumer hardware conglomerate that also owns Vivo, OnePlus, and several other brands.

Several years ago, BBK intentionally separated these brands into distinct legal entities to avoid regulatory issues. Despite this separation, they have continued to share resources such as supply chains, research and development efforts, and marketing teams, leading to ongoing collaboration behind the scenes.

This repositioning aims to streamline operations and cut costs amid challenging market conditions. For more updates on tech brands and industry shifts, follow related topics and authors like Thomas Ricker for personalized content and email alerts.