Apple Japan Launches Annual New Year Sale with Exclusive Offers and Limited-Edition AirTag
December 30, 2025
This week, Apple announced its traditional New Year Sale in Japan, bringing appealing deals to Apple enthusiasts in the region. Customers purchasing select Apple products can receive Apple Gift Cards and a unique, limited-edition AirTag engraved with a Daruma design—a traditional Japanese talisman symbolizing perseverance, good fortune, and success in achieving goals.
Special Offers and Promotions
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Apple Gift Cards:
- Up to ¥12,000 for eligible iPhone purchases
- Up to ¥38,000 for Mac purchases
- Up to ¥15,000 for iPad purchases
- Up to ¥8,000 for Apple Watch
- Up to ¥12,000 for AirPods
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Limited-Edition AirTag:
- Features a Daruma engraving
- Limited to 65,000 units
- Distributed on a first-come, first-served basis
Sale Duration and Availability
The promotion runs from January 2 to January 5, available at Apple retail stores and the Apple Online Store in Japan. This event is part of Apple’s annual tradition in Japan, celebrating the New Year with special offers, reflecting local retail customs that differ from those in the US and Europe.
Additional Notes
The Daruma-engraved AirTag adds a culturally meaningful touch to Apple’s promotional sweep, making it a popular collectible item during the holiday season. Customers are encouraged to act quickly, given the limited quantity and the first-come, first-served distribution method.
Stay tuned for more updates on Apple's upcoming products and regional promotions.