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Instagram's Future: No Longer Prioritizing the Traditional Feed

December 31, 2025

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In a recent statement on New Year’s Eve, Instagram head Adam Mosseri announced that the classic feed is effectively dead. He mentioned that "people stopped sharing personal moments to feed years ago," signaling a shift in the platform’s focus as generative AI begins creating more realistic-looking content.

The core challenge now lies in adapting to this new content landscape, where authentic sharing may be diminished, and AI-generated images and videos become prevalent. This raises questions about how Instagram will evolve to maintain user engagement and authenticity in the age of advanced AI.

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