Microsoft Introduces Copilot Checkout for In-Chat Purchases
January 8, 2026
Microsoft is rolling out a new feature within its Copilot AI chatbot that allows users to make purchases seamlessly during conversations. This innovative addition aims to simplify the shopping experience by integrating checkout options directly into the chat interface.
How the Feature Works
The Copilot checkout feature enables users to receive product suggestions and purchase items without leaving the chat window. For example, if a user asks for recommendations on small bedside lamps, the chatbot can respond with a suitable product and provide “Details” and “Buy” buttons. Clicking on “Buy” opens a checkout interface where users can input shipping and payment details, authorizing the purchase instantly.
Similar Trends in AI Shopping
This development aligns with other AI-powered shopping tools, such as OpenAI’s integrated checkout within ChatGPT and Google's agentic checkout in Search and AI Mode. Additionally, Perplexity offers an AI browsing and purchasing assistant, further highlighting the shift towards AI-enabled commerce. Notably, Amazon has expressed concerns over these evolving AI shopping solutions.
Availability and Collaborations
The in-chat checkout feature is currently available in the United States on Copilot.com, across select retailers including Urban Outfitters, Anthropologie, Ashley Furniture, and various Etsy sellers. Microsoft collaborates with PayPal, Stripe, and Shopify to facilitate secure payments within the platform.
Looking Ahead
This advancement marks a significant step toward more intuitive and efficient online shopping experiences powered by AI. As Microsoft expands this feature, consumers can expect more integrated and effortless purchase options in their digital conversations.
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